Stop Selling.Start Helping -Digital Marketing
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
- “It’s hard to find things that won’t sell online.”- Jeff Bezos
Digital Marketing is much more than meets the eye. It’s the miracle of advanced technology that has helped businesses all around the world to flourish.
But that leads us to the question of how exactly does digital marketing work? What are the mechanics and key aspects behind the marketing wonder?
Some of the most well-known strategies of Digital marketing are:
- Search Engine Optimization (SEO)
- Pay-per-click advertising (PPC)
- Website Marketing
- Content Marketing
- Social Media Marketing (SMM)
- Email Marketing
- Affiliate Marketing
Think of digital marketing as a company, the strategies are the employees of the company who work in different departments. All employees work for the same organization with one motive; to make the business successful.
Similarly, all digital marketing strategies work together to generate traffic, create awareness and transform leads into loyal customers for the business.
These days, there’s no getting away from advertising on digital channels, be it search engines, social media, apps or email. Navigate your way through the digital maze with these tips. Your ultimate guide to digital marketing.
Digital marketing is one of the most needed skills of today’s time. With increasing internet penetration and reduction in data rates, more and more Indians are coming online and consuming more content online than ever before.
This has unfolded new opportunities for businesses to draw these people towards their brand, services and products.
Every business, right from retail to movies, travel to events etc., has a dedicated budget and team for digital marketing.
